Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing Training Course

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Description

Learn the fundamental principles and practices of the business, including how to write a marketing plan, understanding customer behaviour and how to segment and target customers to meet their specific needs. The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing is an accredited training course which is highly valued by employers. It ensures that the skills you learn and develop are practical, valuable and relevant to your career.

Course Content

• The role and function of marketing
• The marketing environment
• The marketing mix
• Marketing in different organisational contexts
• Understanding customers
• Creating effective internal/external relationships
• Communicating with internal/external customers

Awarding Body

The Chartered Institute of Marketing is the world's largest professional marketing body. CIM qualifications are internationally recognised and can help you to develop your skills and career.

Qualification

Upon gaining your CIM qualification you will be in a position to apply for entry level marketing roles, earning a potential salary of £18,000* per annum. Once you have gained experience within this field you could become a Marketing Executive or Manager, commanding a salary of between £30,000 & £55,000* (*Source: www.payscale.com, May 2011).

Course length

You should be able to complete the entire course within approximately 160 hours of study. You will be required to submit 21 assignments and pass one exam.