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Bigger acts promise for Crewe Lyceum
ONE of Britain’s top theatrical companies has been selected to manage Crewe’s historic Lyceum Theatre.
HQ Theatres will run the venue from January, and are promising to bring bigger acts and pantomimes to the landmark venue during 2013 and beyond.
A reduced Cheshire East Council (CEC) subsidy on the theatre also means the appointment is forecast to save the taxpayer money.
Clr Michael Jones, leader of CEC, said: “This is a win-win situation for Crewe. We promised to get the best outcome for the Lyceum Theatre and, in a forward-thinking organisation like HQ Theatres, we have got the best.
“I know all of the local members are in support of this move. These are the first stepping stones on the road to a bright future for Crewe and proof that we are delivering in the town.
“There is more to come for Crewe and the Lyceum as a destination centre will provide a platform for further destination centres in the town as we look to turn it into an economic powerhouse by 2030.”
HQ has pledged financial support for Cheshire East Youth Theatre, summer placements for young people, arts apprenticeships and staff training.
A theatre director will also be appointed to attract top professional artists and shows.
HQ plan to utilise their restaurant management experience to offer improved theatre dining.
Derek Nicholls, chief executive of HQ Theatres, said the company was ‘delighted to have the opportunity to manage the Lyceum Theatre, which is an exquisite historic building with, we believe, an exciting future.’
He added: “We want the local community to feel as though there is something special happening here; and to breathe new life into this beautiful theatre, ensuring its position as a vibrant centre for the performing arts.”
HQ Theatres were chosen from three formal bids for the theatre’s operation.