Eau de Crewe? Bentley bottles the scent of luxury

The ‘Lalique for Bentley Crystal Edition’ comes in crystal flacon featuring Bentley’s ‘Flying B’ mascot. Bentley say the finely wrought gleaming crystal and dynamic styling of its wings ‘epitomises timeless beauty.’

The ‘Lalique for Bentley Crystal Edition’ comes in crystal flacon featuring Bentley’s ‘Flying B’ mascot. Bentley say the finely wrought gleaming crystal and dynamic styling of its wings ‘epitomises timeless beauty.’

First published in News
Last updated
Crewe Guardian: Photograph of the Author by , Reporter

EVER wondered what smell embodies a Bentley - oil, petrol, exhaust fumes?

Not so, according to the Crewe luxury car manufacturer, which this week launched a new frangrance range boasting a ‘fitting elixir of fine woody notes and exquisite leather.’

The top-end bottle of the scent - housed in a bespoke crystal bottle designed by esteemed French artisans, Lalique - will still set shoppers back £3,000.

Bog standard editions, including a range of shampoos and shaving balms, range between a more modest £24 to £60.

The fragrance – dubbed Eau de Crewe by some observers – complements ‘the epicentres of excellence within Bentley’s craftsmanship,’ according to the company.

“Precious orris butter accord enriches the scent to create a sensual and charismatic character,” they claim.

Silvio Denz, CEO of Lalique., comments: “Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle.”

The Bentley for Men and a ‘high-impact’ Bentley for Men Intense fragrances have been created by French perfumer, Nathalie Lorson.

“She has skilfully transformed the quintessence of the luxury automotive brand Bentley into a superb and unmistakeable fragrance experience,” say Bentley.

To get your hands on a bottle, visit www.bentleymotors.com

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