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CTC logo features off-limits Crewe Municipal Building
CREWE Town Council’s (CTC) new logo prominently features a building that they have been denied access to by their parent borough authority.
CTC said it was ‘pure coincidence’ that they picked the winning design, featured the Municipal Buildings, shortly before Cheshire East Council (CEC) said they couldn’t move into the Earle Street facility.
In August the Town Council asked children and young adults to submit ideas on which a logo could be based.
The contest was won by Year 11 Sandbach School pupil, Aaron Dennel.
The design foresaw the town council’s likely HQ as the Municpal Buildings. But the borough council latterly said that any spare capacity at the building had been earmarked for future use by themselves – a decision CTC described as ‘odd’.
Reacting to Cheshire East’s decision, town councillor Ben Minshall said: “It’s a complex issue. We have to maintain a good working relationship with the council.
“It’s not the action that we expected them to take. We hope it’s not politically motivated.”
However, clr Minshall said members were more than happy with their new base at St Paul’s Centre in Hightown.
“It’s a very convenient location, and gives us possibly greater access to the community, with better disabled access too,” he said.
The Council will use the town crest for civic purposes such as letters from the Mayor, but the logo will be used as the main emblem and provide the brand identity for the authority.
For his artistic efforts, Aaron was awarded £50 and invited to oversee the final design.
Deputy council leader Suzanne Brookfield led the logo design contest.
She said: “We are hugely proud that the new logo comes from a design submitted through the community.
“The Council felt it needed a new logo to send a strong message to the community that we are here to help, that we are new and that we wish to create a separate and dynamic identity.
“Change isn’t always something people are comfortable with but we hope that the people of the Town we serve will take the new emblem to heart.”
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