A CREWE Businesswoman has been recognised as Virtual Assistant of the Year 2015 for north west England.

A virtual assistant (VA) is generally someone who is self-employed and provides professional administrative, technical, or social assistance to clients remotely from a home office.

Pam Allen’s company, PA Today, provides a Virtual PA (Personal Assistant) service to a range of clients in different industries across the region and UK.

Judges commended Pam’s work as innovative, and found that PA Today was providing clients with outstanding services.

Pam said: “As business owners, both myself and our skilled team of PA Today Associates, understand the challenges and opportunities facing SME's in a competitive market.

“We are here to make businesses’ lives easier, relieving the burden of time consuming tasks, enabling our clients to focus on the things that are important to them.

“We assist a wide range of businesses, providing bespoke administration and business services to meet each client’s needs. From Board level to basic admin support for sole traders, PA Today adapt our services for each business.

“And if we see something that can be achieved more efficiently or effectively, we’ll suggest a better way of doing it.”

Pam will now represent the north west in the Finals for England at the Office Show at Olympia, London in October 2015.

Chairman of the judges panel and founder of bemyva.com, John Palmer, said: “Pam has built a solid and efficient business, her work is a demonstration of good practice.”