As Christmas approaches, more and more people turn their attention to help those less well off than themselves.

Television campaigns raise awareness for the major charities, but how many of us know about all of those charities and community groups in our neighbourhoods, quietly serving our friends and families?

To highlight their essential work, the government is launching the first Local Charities Day today, December 16th, celebrating the unique value they bring to our communities across the country.

Rob Wilson MP, Minister for Civil Society, announcing the event, said: “Every day thousands of people around the country working in small, local charities are volunteering their time, expertise and goodwill to help improve the lives of others in our communities. On December 16th we will be leading the first ever Local Charities Day, shining a spotlight on all of this fantastic work and celebrating the dedication and commitment of those involved. And we need everyone to take part. We want to highlight the small community groups and charities that are making a real difference to people’s lives and celebrate the unsung heroes working to improve their local neighbourhoods.”

Localgiving, an online fundraising and support organisation for local charities, is supporting the day by running its 24 hour #GiveMe5 match fund campaign, which will double 1,000 £5 donations to any local charity or community group made online via Localgiving.org.

This will provide valuable funding for these small organisations.

Successful donations will be selected at random the following day, with donors notified via email if their donation has been matched.

In Crewe and Nantwich, The Funky Choir is represented by Local Giving. The choir is open to anyone over the age of 16, and raises money through performances for a variety of good causes.

Stephen Mallinson, Localgiving’s chief executive said: “Research has shown that one in two people who don’t give to local charities say the main reason is that they are unaware of them. Local Charities Day is therefore a great opportunity for more people to connect with their community and find a local cause to get involved with. Every £5 given on the day will make a real difference!”

In addition to providing financial help, people are being encouraged to hop onto social media like Facebook and Twitter to mention their favourite charities, using the hashtag #LocalCharitiesDay.

Other organisations, like the Foundation for Social Improvement (The FSI) are providing free training for local charities on the day, and more information about local charities in your area can be found on Localgiving.org, where you can donate and find volunteering opportunities.