MORNFLAKE is celebrating its 10th year as a major sponsor and exhibitor at the crowd-pulling Nantwich Food Festival.

The breakfast company will have a high profile at the event taking place over the weekend, September 1 to 3, when it unveils the Mornflake Food Hall on the Bowling Green car park.

More than 40,000 foodies visited the Food Hall last year as one of the many attractions over the weekend.

The free event, centred in the heart of town, is billed as ‘the biggest and tastiest food festival in the country’ and this year a record 200 exhibitors will fill the town centre with the best in food, drink and craft stalls.

A cookery theatre will feature demonstrations by BBC Great British Bake Off winner Candice Brown.

The Mornflake Food Hall will be filled with mouth-watering delicacies from around the world and the firm have its own stand offering a wide range of cereals including its famous porridge, muesli and granola products.

Its vintage van will also be on Nantwich town square giving visitors an opportunity to sample its much-loved Cheshire-milled range.

Richard Jones, Mornflake marketing manager, said: “It’s set to be another busy summer for Mornflake, showcasing our products at events up and down the country.

“But as a South Cheshire company, we also like to support high-profile events such as the Nantwich Show and the Nantwich Food Festival where we have a chance to meet local people who have enjoyed our products for decades.

“We were involved in the food festival from its inception back on Mill Island and its subsequent move into the town centre where it has become a huge event run by tireless volunteers.

“Once again this year we’ll be encouraging visitors to eat healthily and tastily with our delicious and versatile products, not just at breakfast, but as a snack anytime of the day.”

Dating back to 1675, Mornflake is a top-seller in 63 countries but its headquarters remains in Crewe.

Christine Farrell, festival director, said: “Mornflake plays an important role in the Nantwich Food Festival. It is an example of how a successful local family-run food business can help to promote our volunteer-led event with generous sponsorship.”

“The Mornflake stand, with its eye-catching colourful displays, is always a draw to the thousands of visitors throughout the weekend. The staff are polite, helpful and I can never pass the stand without buying the muesli breakfast cereals.

“The company’s support of the festival over many years has without doubt contributed to its growth and success.

“Costs of staging the event rise every year but Mornflake has remained loyal. It’s a main sponsor and a great friend of this important local event which does so much to showcase Nantwich as a destination town.

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For more on this year’s festival visit