FINANCIAL advisors from Crewe hope to raise £30,000 for the Foundation Rides.
Taking place on May 7, the fifth annual event will challenge cyclists from Jones Sheridan to take on routes of varying lengths and difficulty.
Led by managing director David Williams, the team will double their effort this year and take on the 100k trek through Cheshire, Staffordshire and Shropshire.
David said: “Taking part is becoming an office tradition and when I suggest we take on the 100k instead of the 50k the response was ‘let’s go for it’.
“We are blessed with a fantastic team and clients who show tremendous generosity getting behind our efforts.”
Charities supported by Jones Sheridan employees and clients have included The Wingate Centre, Breast Cancer Campaign and British Heart Foundation.
For more information on how to sponsor the firm’s charity efforts visit jones-sheridan.co.uk.