NANTWICH Town have announced their shirt sponsorship and launched a new away kit for the fast approaching 2012/13 season.

County Insurance have entered their third year of Nantwich Town sponsorship, although to widen brand awareness the company logo will replace the bright red “Insurance4your” logo on the first-team shirts this time around.

Jon Gold, Nantwich Town chairman, said: “The club is absolutely delighted that County Insurance has remained on board into their third season.

“The continued sponsorship is great news for the club.

“Obviously the financial side is a great help to us for achieving results on the field but County Insurance have really thrown themselves into the club, are at every game and have become as passionate as us about the club.

“This means a great deal to us and this relationship is a perfect example of the importance we place in developing personal relationships with all of our commercial partners for the longer term.

“Everyone at the football club understands the importance of it and works tirelessly to ensure that we bring a reciprocal value to any support that we are given.”

Dabbers manager Jimmy Quinn said: “I would concur wholeheartedly with the chairman’s comments in that the relationship with the team from County is one of the best I have ever experienced in football.

“They have become firm friends that are passionate about the club and understand and appreciate our ambitions.

“It’s wonderful that they were able to contribute and share in the success that we enjoyed last season and myself and the players will be working hard to build on this during the coming season.”

Tim Crighton, marketing director of County Insurance, concluded: “We are pleased to be sponsoring Nantwich Town for the third year and have extended this to sponsoring the away shirt.

“We are football fans first and foremost and enjoy a close relationship with the board, management and players.

“It’s a well-run and friendly club, but with ambitions too.”