THOUSANDS of children will benefit from a good breakfast thanks to a partnership between local affordable housing provider Wulvern and charity Open Door to support vulnerable youngsters across Crewe and Nantwich.

Research cited by Open Door, who work with HIS Church and the Kellogg's campaign called Help Give A Child A Breakfast, states that an estimated one in seven children nationwide go without a breakfast due to families struggling to make ends meet.

Funding from Wulvern for transportation of the cereal from the Lincolnshire depot has ensured 13,000 boxes can be distributed to those in need through breakfast clubs, Children’s Centres and neighbourhood activities being supported by the housing association over the coming weeks.

This mammoth delivery follows the success of an initial distribution of 700 boxes of Kelloggs cereal given to children at Pebblebrook School and The Lighthouse Centre in Crewe organised by Wulvern’s Neighbourhood Worker Mark Hughes and Director of Open Door Vanessa Renshaw.

Wulvern’s regeneration officer Jan Melia explains: “As many parents battle with today’s economic struggle, some are forced to choose between a morning or evening meal for their children. Many youngsters are also left to fend for themselves in the mornings, often going without breakfast or choosing an unhealthy snack. Research shows that children who start the day with full tummies have more energy and are able to focus throughout the day.”

Wulvern is also supporting holiday clubs run by community partners such as the YMCA and the Wishing Well Project.

Jan added: “Holiday clubs are a lifeline for some youngsters. As well as offering vital nourishment, clubs provide children with the opportunity to have fun during school holidays, play, stay safe and make new friends.”