KNUTSFORD company Ultimate Creative Communications has signed up as a sponsor of the 2018 Seashell Trust charity sportive.

A feature of the Seashell Trust sportive is its feed stations en route, and staff at Ultimate will be running the largest of these at Flash, the highest village in England.

Taking place on Sunday, September 16, the event will start and finish at the charity’s campus in Cheadle Hulme.

The event is run by volunteers, and every penny raised goes to supporting the work of Seashell Trust, which provides education and residential care for profoundly disabled children and young people. Cycling is a key part of the curriculum.

“Having visited Seashell on a number of occasions I was deeply moved by the dedication of the staff and the positive and happy environment,” said Matt Townsend, founder and CEO of Ultimate.

“As a very keen cyclist I take for granted that I can enjoy some of the finest countryside in the country on my bike.

“For the children and young people educated and cared for at Seashell this is not possible.

“If Ultimate can help in some small way through my own passion for cycling I feel we will be making a valuable contribution to their young lives.”

Dominic Tinner, head of fundraising at the Seashell Trust said: “As a company which is committed to the communities in which it operates we are delighted to welcome Ultimate on board.

“Matt and his team have already shown their commitment to Seashell by volunteering, introducing us to potential corporate supporters and now, by sponsoring our cycling sportive.”

Entry details and sponsorship opportunities can be found at seashelltrustsportive.org.uk