ARRIVA is one of the first bus companies to display breastfeeding friendly posters and stickers on board 600 of its buses.

Community breastfeeding support group, Liverpool Bambis presented Arriva North West with a certificate of recognition.

The presentation rewarded Arriva’s ongoing commitment to breaking down taboos and removing any stigma around breastfeeding in public, after it signed the Mayoral Charter in August.

Hazel Patterson, local authorities service manager, said: “We are delighted to have Arriva on board to support our vision.

“There are still so many negative connotations that surround women breastfeeding in public which can often cause anxiety for mums who are simply trying to feed their babies.

"This partnership, is a first of its kind for us and is vital to help make our vision come to life: which encourages a breastfeeding friendly culture.”